Voyager show gives French luxury brand a new destination

Louis Vuitton’s women’s pre-fall 2024 collection sees a vibrant collaboration with Chinese artist Sun Yitian, who created an exclusive series that colorfully animates the collection, spanning ready-to-wear, leather goods, trunks, accessories and fragrances. [Photo provided to China Daily]

Maison Louis Vuitton, the French luxury brand, held its debut Voyager show to release its women’s pre-fall 2024 collection at Shanghai’s Long Museum West Bund to a combined audience of stars, fashion media and VIP customers on Thursday.

The show sees Nicolas Ghesquière, Louis Vuitton’s Artistic Director of Women’s Collections pursue an exploration that caps ten years of creativity with the brand. The event also reveals a vibrant collaboration with Chinese artist Sun Yitian. Known for her paintings of toys and other mass-produced objects, she creates an exclusive series that colorfully animates the collection, spanning ready-to-wear, leather goods, trunks, accessories and fragrances.